A Revolution in Bike Race Marketing
Challenges: Spin the District races are more than an internationally-known cycling series. They’re also valuable family and community events. To reach these disparate audiences and drive event attendance, we’re engaging and educating the public on multiple topics, blending exciting cycling imagery from our past events with unexpected and eye-catching messaging to capture attention in a noisy feed.
Success: The majority of Spin the District’s marketing strategy relies on owned and earned media, so our social content is responsible for a significant proportion of the grassroots growth seen by the brand. Attendance has shot up from zero to thousands of attendees and our content reaches 10,000+ accounts each season. From year to year, we’ve seen participation from over 31 states and 17 countries, with more than 500,000 minutes of livestream viewed each year worldwide.