When we were hired to develop an advertising campaign for Halco’s energy-efficient LED product line, we saw the opportunity to tackle that problem. Ethic proposed a graphic strategy that would reinforce brand recognition and value. With strong, consistent design, we established the visual standards needed to modernize and streamline the Halco look across all media. The resulting work won an award for “Most Memorable Brand Campaign” from TED Magazine, the leading trade publication in the lighting industry.
