The ATL Airport District is a single destination marketing organization. Although the District is technically a handful of cities surrounding the ATL airport, we typically market them as a unified bloc. The line between College Park and Hapeville (for instance) scarcely impacts the casual visitor.
However, there are instances in which it’s appropriate for the cities to tout their individual identities, so we created brochures that each could use to promote their particular city—while still co-branding all four with a similar aesthetic to reinforce the unity of the District. Each brochure outlines the unique strengths of that city while showing off its most beautiful imagery.