The Peavey brothers were having difficulty with clients remembering them. In the “I need it now” heating and air biz, that’s unquestionably bad.
Ethic was brought in to research and develop a more memorable identity. Shortening their name to PV was the easy switch; the challenge was incorporating their strong attitude towards their industry.
PV is more than just “box changers.” They’re whole home performance experts. PV uses science and the latest testing techniques, because they understand that your home is a fully harmonious system. Much like the human body, every major part needs to run smoothly in order to stay healthy. At PV, they believe that if you take care of your system, it will take care of you—by keeping you comfortable without breaking the bank.
Anchoring the new brand are geometric shapes that resemble multiple rooms or systems. By steering clear of your typical heating and air colors, Ethic gave PV the tools to lead the way in changing how heating and air customers look at HVAC systems.