How do you market a tourism destination that actually contains a bunch of different cities? It’s a delicate process, but the key, as usual, is balance. The first objective is to present it as a single cohesively-branded destination, so as to simplify the concept for out-of-towners who aren’t familiar with the area. But the more you streamline the area’s image, the greater the danger of losing the quirky small-town flavor of each city, which is what really makes it shine.
To create ample opportunity for creative messaging, we designed this campaign for the ATL Airport District with a foundation of loud, cheeky headlines—often including transportation-based puns as a nod to the area’s unique accessibility—set in classic type with vintage overtones. Each headline is paired with dynamic imagery in a daring duotone treatment, while clean lines and minimal layout pull the look squarely into the 21st century. The result is a scannable and recognizable District aesthetic with an irreverent attitude that tells travelers that they’re not in Corporate Downtown anymore.
Open wide and chow down! It’s a breeze when you book your stay in the ATL Airport District. Spend your days exploring all that nearby Atlanta has to offer, and take your pick of hundreds of great District restaurant options when you’re ready to wind down. No parking mysteries. No mile-long wait lists. No surprises. Just good food, and the opportunity to chill out and enjoy it.
Georgia Eats Advertising Copy
LET A LOCAL BE YOUR GUIDE
atldistrict.com/restaurants