After completing a competitive analysis for the Airport Area Chamber of Commerce, it was quickly decided they needed a full rebrand. So, Ethic started with a new name; the ATL Airport Chamber was born. Next on the agenda was a new logo, replacing their existing brand that literally looked like a plane was falling from the sky. Soon after came a new tagline, mission & vision statements, and copy to be placed into their new website and marketing material, also being developed by the Ethic.
