The message behind these TV spots is symbolic, yet straightforward: Member One Credit Union is in the business of opening doors for its members, whether they’re doors to financial freedom or the more literal doors associated with home and vehicle ownership. Ethic created each spot from concept, script and storyboard to shooting and production. Throughout each montage, Member One’s audience learns that this longstanding credit union has been creating opportunities in their community for over 80 years and counting.
