BRAND CREATORS
We don’t speak for your brand. We create brands that speak for themselves by figuring out exactly what you want the world to know, think, and feel about your business. That’s when we get to flex our killer skills, distilling the essence of all of that into something your audience can’t help but understand in an instant.
Project:
Roam
Long-term client ValleyStar Credit Union tasked Ethic with naming and branding an online-only credit union for millennials, focused on the idea of banking anytime, anywhere, and from any device. So we did.
- Branding
- Identity
- Advertising
- Website Design
- Website Development
BANKING THAT TRAVELS WITH YOU
PMS 432 C
RGB: 51 63 72
HEX: 333F48
CMYK: 65 43 26 78
PMS 518 C
RGB: 75 48 72
HEX: 4B3048
CMYK: 55 86 20 63
PMS 2201 C
RGB: 0 174 214
HEX: 00AED6
CMYK: 92 0 6 0
PMS 7488 C
RGB: 120 214 75
HEX: 78D64B
CMYK: 52 0 82 0
HELLO, MY NAME IS...
Conceiving a new company name takes time, market research and a lot of brainstorming. For Roam, we explored words that were true to ValleyStar ideals, but would attract a younger, savvier audience. The cool kids, according to our data, wanted banking that evokes transformation, experience, and character—in other words, banking for people with better things to do than think about banking.
DIM THE LIGHTS. LET'S SET THE MOOD.
With name in hand, the adventure continued with designs and mood boards that led us to the development of Roam’s boundless, whimsical identity, with endless lines that escape the canvas to underscore what it means to bank without limits.
Our mood boards incorporated fresh colors, elements of cartography, and imagery that spoke to the freedom of checking your balance up high on a mountaintop or paying your bills from the corner cafe.
