"Real Stories" TV Spot – Caitlin

Coming up with this years campaign, Ethic and Ascentra looked at what made Ascentra who they are; Customer service came up over and over again as their main differentiator. A request went out to members asking if they would like to participate in this years campaign. We were inundated with stories from members and staff, who happily wanted to express their appreciate and gratitude. Three initial stories where developed into a full advertising campaign complete with a three separate TV Advertising & Radio spots, Billboard’s, In-branch Marketing, plus a variety of Print and Digital advertising. A few weeks later, a local paper voted Ascentra as the best financial institution in the Quad Cities, confirming what all already knew.

ValleyStar Animation

After 61 years, Martinsville Dupont Credit Union needed to change their name. The credit union had grown and was servicing areas well beyond their namesake. Ethic was brought in to develop a video meant to ease any concerns long time Martinsville members may have, while introducing the new brand to their new 5 county member base. – New Name. Same great credit union. Say hello to ValleyStar.

HELOC TV Advertising

Design and development of a 30 second TV advertising spot for Ascentra Credit Union, using Ascentra’s “Franklin” mascot to dream up how to use their new Home Equity Line of Credit! Use the HELOC for travel, to pay off high interest debt, for a special project… anything you can dream up! Corresponding radio spots, print ads, social media advertising and in-branch marketing materials where also developed to support the TV advertising air time in and around the Quad Cities area.